PHASE 1
BOOKS: Build the story, establish the world and complete the seven-book foundation.
PHASE 2
AUDIENCE: Grow readers, followers and people who understand the signal.
PHASE 3
COMMUNITY: Turn readers into participants through the Nedverse, submissions, art, signals and lore.
PHASE 4
MERCHANDISE: Build physical symbols, garments and collections that carry the message into the real world.
PHASE 5
FILM: Use the audience, world, visuals and proof of demand to move toward screen production.